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Know Your Instagram Engagement !

Stats that will change your Instagram Engagement Game!

You've been pumping the content out on your Instagram Stories, but have you been wondering how to increase your Instagram engagement rates? Calculating Instagram engagement rate and working on boosting Instagram post reach can be quite tricky by yourself. Luckily, it's easier now!


There are over 500+ million monthly active Instagram users and about 80% of Instagram's daily active users come back to their timelines twice a day. That translates to about 28 million people returning each day in an average 8-hour span. As Instagram continues more and more to gain dominance as a social media platform, many businesses and influencers are looking for ways to advertise successfully on the platform. So, let’s dive deep into the topic.

How Users Engage with Instagram?

Many businesses use Instagram to promote their products or services. However, it can be difficult to know exactly how much engagement your posts are getting. That's where an Instagram engagement rate calculator comes in handy. This tool can help you figure out how many interactions your posts are receiving per hour, day, and week. This information can help you see which of your posts are driving the most traffic and engagement, however, there certainly are factors to keep in mind before doing so!

One of the ways Instagram engages its users is by showing them content from brands and other organizations that they are likely to be interested in. For example, if you follow a brand that sells coffee, Instagram will show you posts from that brand on a regular basis. This helps to increase the chances that you will shop with that brand. 

The viral content promotion allows for Instagram engagement rates that are five times higher than average. This means that Instagram will show you posts from accounts with large audiences that are likely to be interested in what you are looking for.This allows you to reach a large audience quickly and cheaply.

Overall, calculating the Instagram engagement rate is key to getting the most out of your time on Instagram, as it can help you in how effective your content is. By boosting Instagram posts, or adding stickers and text graphics for example, you can reach many more people while giving patrons and customers the ability to engage with you.

The Instagram engagement rate calculator is easy to use and quick in calculating engagement rates per follower based on polls close to election day. There are many different calculators available online, so it's important to find one that works well for you. You can use the calculator to see how different post types and lengths affect your overall engagement rate. Additionally, you can find out how changes to your algorithm or back-end changes impact your Instagram engagement rate. This will give you a better idea of where you need to focus your efforts in order to grow your following and engagement.

Make sure, what works for one person might not work for another, so it's important to experiment and find what works best for you while using the Instagram engagement rate calculator. Additionally, keep in mind that engagement rates also change over time, so what works today might not work tomorrow. Be sure to check back often and adjust your strategy accordingly.

What is a Good Instagram Engagement rate? 

To benchmark results, you need to understand what the number actually means and whether it is good or bad. Below is a guideline so that you can easily get the rates with or without using an Instagram engagement rate calculator.   

 Less than 1% = low engagement rate 
Between 1% and 3.5% = average/good engagement rate 
Between 3.5% and 6% = high engagement rate 
Above 6% = very high engagement rate

Generally, an engagement rate of 1% and 3% is good on Instagram. But if the engagement rate is higher than 3%, that can indicate that their audience is very engaged, and if it's below 1%, then it means their audience as a whole isn't very engaged. 

Boosting Instagram posts and adding engaging content is one way to stay ahead of the curve and ensure that your followers are seeing the best of what you have to offer. You should aim for an engagement rate of 1% to 3% with your Instagram account. If you produce good content and attract a large number of visitors, this engagement will work to motivate them to engage with your posts as well.

Keep in mind, there are many factors involved in calculating Instagram engagement rates, including locations and hashtags- it is just interesting to note what can make a difference when creating engagement, including the time of each post, the frequency of posting, the number of followers, content, etc.  

So, When choosing an influencer or comparing a group of influencers, make sure to consider engagement rate. Instagram engagement rate is an important metric and one that should not be overlooked when choosing an influencer for your campaign.

Now that you know what a good engagement rate is, how do you calculate it? The easiest way for calculating Instagram engagement rate is to divide the total number of engagements (likes, comments, shares, etc.) by the number of posts. For example, if there were 10 posts and 50 engagements happened on all of them, the engagement rate would be 5%.

The Top Trends on Instagram that will help you with Engagement!

Let’s take a look at some of the most popular trends on Instagram, and how they're impacting the app.


Calculating Instagram engagement rate on posts is easy- thanks to hashtags. Hashtags have become one of the most popular ways to engage with other Instagram users. Just search for a hashtag (#) and you'll be able to see all of the posts that use that hashtag. Not only does this make it easy to find related content, but it also allows users to follow conversations and join in on the conversation.


Stories are a new way to share content on Instagram. Rather than posting one long photo or video, stories allow users to break their content up into small chunks and share them over time. This makes stories more engaging for both followers and creators and improves the engagement rates, as it keeps people hooked on your story until the end.

Location-based posts

Boosting Instagram posts is a tried-and-true technique for grabbing the attention of others and getting more engagement. Since Instagram is based around photos and videos, it makes sense that posts about locations would be popular on the app. Posts about where someone is (or has been), along with photos or videos from that location, are some of the most popular trends on Instagram right now.

Instagram is changing its algorithm to fight spam

Instagram just announced a change to its algorithm that will fight spam on the platform. The change will make it so that posts with fewer likes and comments will be more prominent in users' feeds. Instagram says this will help people find "more interesting stories from people they follow." 

This change comes as Instagram is facing criticism for its engagement rates. In March, the app had only 62 percent of users actively using it each day. That's down from its peak of 71 percent in September 2017. This change could help reignite user engagement and help Instagram compete with other platforms like SnapChat and Facebook.

The Bottom Line

Although, it may seem that Instagram enjoys a unique relationship with its users, these are actually some interesting stats that show just how engaged the platform is on a global scale.  We hope now you'll be able to see just how engaged Instagram really is and why it's such a powerful marketing platform. 

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